About Us

We believe in:

  • the transformative power of sarees
  • sustainability
  • the strength of intergenerational connections between women

Mission: to repurpose and upcycle donated sarees into new apparel and accessories, creating a unique and meaningful journey that connects women of different generations and honors the rich cultural heritage of sarees

Brand story:

In a world where fast fashion dominates, we felt a deep yearning to revive the beauty and stories hidden within discarded sarees. Inspired by the timeless elegance and artistry of these traditional garments, we embarked on a path to weave sustainability and intergenerational connections into every thread.

Each saree carries a story. Passed down through generations, these intricately woven fabrics bear witness to the experiences, celebrations, and triumphs of women who came before us. We saw an opportunity to honor these stories, breathe new life into forgotten sarees and create something extraordinary.

Our process starts with the generous donations of sarees from women who wish to see their cherished garments embark on a new journey. These sarees become the vibrant tapestry of our creations. Each piece is carefully handpicked and transformed, infusing it with new purpose and a contemporary twist.

We work diligently to uphold our commitment to sustainability. By repurposing and upcycling donated sarees, we reduce textile waste and contribute to a circular fashion economy. Through meticulous craftsmanship, we ensure that the essence and legacy of each saree shines through, respecting the artisans’ labor and the memories embedded within.

But we are more than just a sustainable fashion brand. We are passionate about fostering intergenerational connections between women. We believe in the power of shared stories, wisdom, and experiences that transcend time. Our creations bridge the gap between generations, enabling women to embrace and celebrate their shared heritage.

With each garment and accessory we create, we honor the past while embracing the future. Our designs blend traditional techniques with contemporary styles, embracing the diversity of women’s tastes and preferences. The result is a collection that embodies elegance, uniqueness, and the spirit of empowerment.